Interview: Andrew Ben Salem

Updated: Apr 3, 2021

Introducing an absolute inspiration Andrew who's dedicated to helping entrepreneurs turn their ideas into successful realities. Sharing his journey as a coach starting the Hustle Tribe equipping entrepreneur with tools and techniques to overcome challenges.

Tell us a little more about yourself and your journey making you the man you are today?

I am a business coach who helps entrepreneurs turn their ideas into successful realities.

My journey began 12 years ago when I began tutoring 16-year-old students. While my initial excitement came from the fact that it was my first paying job, I quickly realised how amazing it felt to help people overcome their challenges and achieve their potential.

I trained to be a personal performance coach with The Coaching Academy and

on the side of my 9 to 5 (in commodities trading) I continued coaching people of all ages with their study, businesses, careers and relationships.

Over the last few years, I pivoted my focus to work solely with entrepreneurs to help them overcome their roadblocks to success.

Give us an insight into the hustle tribe and what inspired you to start?

The Hustle Tribe was birthed out of my pain of seeing so many of my friends (who I knew had great business ideas) not progressing to make their ideas real.

I became very curious about this phenomenon and actually began studying it. It became clear to me that there are a number of common roadblocks all entrepreneurs face. These are typically a combination of technical/tactical challenges along with mental/mindset obstacles.

I created Hustle Tribe to provide entrepreneurs with the tools and techniques to overcome these annoying challenges while enabling entrepreneurs to connect and learn from other people on the same journey.

What advice would you give to people balancing full time work and a side hustle?

My main advice which is the same advice I give to clients creating a system of good habits to keep you on top form.

One of my favourite lines is “we don’t rise to the levels of our goals, we fall to the level of our systems”. This was from a book called Atomic Habits by James Clear and it really sums up how as an entrepreneur, consistency of action and good execution will always be more valuable than an “amazing business idea” .

Some of these habits would include taking care of your physical and mental health along with having people to hold you accountable to your plan actions and goal milestones.

Being an entrepreneur especially on the side of your 9-to-5 is not always easy but with consistent action it's certainly worth it.

Have you encountered any major challenges on your journey and how have overcome them?

One major challenge I faced in the past was managing my time and balancing it with all my other commitments. The solutions that have worked best for me have been to schedule my activities (so I know exactly what to be focusing on and when) and batching activities ( I do activities of a similar nature at the same time e.g., emails, technical problem solving, content creation would be separate groups of activities).

As an entrepreneur, “challenge” is an everyday phenomenon. One of the key activities of any entrepreneur's journey is problem solving. Be it problem solving for customers/clients, technical issues or simply taking the time out to provide a greater product/service for your audience.

Having a mindset of resilience and being open to the process of learning has been a powerful tool for me to overcome these challenges.

What would you say are some of your best lifetime highlights?

Definitely one of the best highlights would be my first 3-day business bootcamp I ran earlier this year which was very successful. It was designed to help entrepreneurs crystallize their business ideas and take some actionable steps to making them real.

Clients really enjoyed the one-page business plan that they left the bootcamp with as it gave them a sense of clarity in their direction which they had initially lacked.

Seeing those transformations and those lightbulb moments for my clients was truly mesmerizing and something that I treasure. It always gets me really excited when I see people bet on themselves to bring their ideas to life and for me I just feel honoured to be able to facilitate that process for people.

Finally to you - What is real? What is authentic? and What is winning?

Real - Is being grounded and relatable to people through expressing yourself even if it’s awkward.

Authentic - Is showing up as yourself as best as you can and having the courage to speak your truth.

Winning - One thing I say a lot is that “living is winning”. What that means is that everyday that you are alive is a huge blessing and huge win. It also means that when you live in a way that fully expresses yourself but also connects and impacts others, you are truly winning!

Continue to follow Andrew's journey, you can connect with him via

Instagram - @andrewbensalem

Website -


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Hi, thanks for stopping by!

Hi I’m Jackie, I’m an Ugandan- Brit creative, dancer, health enthusiast and change agent. I have a general passion for encouraging people and am really interested in others journeys. 

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